Can anyone tell me what brand this is?  I’m not familiar with the marking.  Thanks in advance.

Thought it might be big bite baits but the eyes are different. Also big bite baits is biting a worm not a fish.

sorry

My guess is Yo-Zuri.

 

SALTWATER STRIPED BASS LURE YO-ZURI LIVE BAIT FLOATING MINNOW SWIMMER LURE NIP | eBay

 

Allen

11 hours ago, Munkin said:

My guess is Yo-Zuri.

 

SALTWATER STRIPED BASS LURE YO-ZURI LIVE BAIT FLOATING MINNOW SWIMMER LURE NIP | eBay

 

Allen

It certainly looks like one.  I wasn’t sure about the fish markings though. It’s also marked 90F on the bottom.

Is it's a zuri, it's older, but it's definitely modeled after the shape and profile of a pin minnow.  They have real distinct ghost mirror patterns on most of their baits.  One thing about yo zuri is they go through more designs than most bait companies.

House brand from a Cabelas, Academy, Gander, Dicks? 

3 hours ago, wvhunt said:

It certainly looks like one.  I wasn’t sure about the fish markings though. It’s also marked 90F on the bottom.

 

90F means 90mm long and floating.

 

It kind of looks like a Nishine bait as well.

 

Allen

YO ZURI LiveBait Real Minnow 90 Japan Fishing Lure,Hard Bait,Sea Bass,Barracuda | eBay

 

Almost positive this is it.

 

Allen

2 hours ago, Munkin said:

YO ZURI LiveBait Real Minnow 90 Japan Fishing Lure,Hard Bait,Sea Bass,Barracuda | eBay

 

Almost positive this is it.

 

Allen

 

I would agree. I use to have several of these. I think I got them clearanced out for $2 at DSG. From what I remember,  they snag easily.