I want to address the click-bait videos proclaiming ICAST is dying. I do not believe the evidence supports saying that overall ICAST attendance collapsed in 2026. Officially, it was approximately the same size as 2024 and larger than the reported 2025 registration count. However, I believe the observation is valid in a more important sense: Why? The industry is sending smaller teams, scheduling more meetings, limiting travel, conducting more business privately and relying more heavily on digital product information. That produces a show that can technically report 14,000 attendees while feeling substantially quieter to someone who has attended for many years. Specifically (transparency note: I used AI to help calculate some of the figures below): 1. The attendance number is not the number of buyers walking the aislesThe 14,000 figure includes exhibitors and their employees, media, professional anglers, manufacturers’ representatives, association personnel, guides, international visitors and other credentialed attendees—not simply retailers shopping the show. Exhibitors receive four discounted badges for every 100 square feet of booth space, meaning thousands of the people counted may be working inside booths rather than creating aisle traffic. That makes the real question: ICAST has not yet released a detailed 2026 breakdown by badge category, so we do not know whether buyer attendance increased, decreased or remained flat. 2. More business is happening away from the general show floorICAST has intentionally added more appointment-driven programming. The new Meet the Market event puts buyers and manufacturers into prearranged meetings before the exhibit floor opens. There are also retailer breakfasts, private meeting rooms, seminars, lounges, demonstrations and other events pulling people away from the aisles. This may produce better-quality meetings while making the show appear less crowded. In other words, the show is becoming less about thousands of people wandering around and more about smaller numbers of decision-makers arriving with scheduled appointments. 3. Retailers and manufacturers are controlling travel expensesThe fishing business has been operating in a difficult environment. Reported U.S. tackle sales declined approximately 8% from 2023 to 2024, while the estimated number of licensed anglers declined more than 8.5% between 2021 and 2023. That affects ICAST directly. A retailer that previously sent six employees may now send two. A manufacturer may bring fewer sales representatives, sponsored anglers and marketing personnel. Smaller companies may skip the show entirely. Therefore, the company may still be represented and counted—but with a much smaller contingent. 4. Tariff uncertainty is making the industry cautiousFishing tackle companies continue to face uncertainty involving tariffs, imported components, manufacturing costs, pricing and future inventory. ASA was still issuing policy updates about potential fishing-tackle tariffs immediately before ICAST 2026. When companies cannot confidently predict landed costs or retail pricing, they become more conservative about: Travel and entertainment expenses Booth staffing New-product commitments Retail orders Marketing expenditures That uncertainty does not necessarily stop companies from attending, but it encourages them to send fewer people and conduct shorter, more targeted visits. 5. Much of the traditional media function has moved onlineYears ago, attending ICAST was one of the only practical ways for retailers and media outlets to discover new products. Today, manufacturers send digital catalogs, host video meetings and announce products through YouTube, social media, email and retailer websites. Major retailers now publish extensive ICAST coverage online almost immediately. My inference is that this has particularly reduced the need for: Large media teams Regional writers Marginal content creators Retail employees who are not directly involved in purchasing The people who remain are more likely to have specific meetings and less likely to spend three days roaming every aisle. 6. The floor is large enough to dilute the crowdICAST occupies roughly 200,000 square feet of exhibition space. Even 14,000 registered people do not appear simultaneously. They are spread across several days, the New Product Showcase, private meeting rooms, demonstrations, restaurants, seminars and off-site events. A similar total attendance distributed across more activities can produce noticeably thinner aisle traffic. 7. Friday is no longer a meaningful measure of attendanceThe 2026 exhibit floor closed at 3:00 p.m. Friday, with product pickup beginning at noon and exhibitor move-out beginning immediately after closing. Many buyers and media members leave Thursday night or early Friday. Consequently, Friday can make the entire show appear poorly attended even when Wednesday and Thursday were reasonably productive. This is nothing new. It's been happening this way for decades. This last point is important, because the videos and pictures produced as "evidence" of a declining ICAST were shot on the last day, after nearly everyone had left. The dead-giveaway is people walking around with orange buckets, which were only available on the last day. Those videos and pics are misleading and were created solely for clicks. Bottom line: The most revealing figures would not be total attendance. They would be unique retail-buying companies, buyer badges, media badges, average days attended and buyer-to-exhibitor ratio. Those numbers have not yet been publicly released. So it's premature to proclaim ICAST is in trouble and, therefore, in dire need of inviting the public to the event. I would, however, welcome a change in venue to bring in new faces and companies to the event, which has been held at the same place for about 15 years.