The Googans are starting to do to fishing what Nike and other major shoe brands have done to basketball...
You go to play a pickup game of basketball and you got these little kids wearing these fancy overpriced shoes. Then they judge you because your shoe game isn't as good theirs, even though your skills when it comes to actually playing the game are just as good.
Its all about the swag and repping the name brand stuff. It's all about the looks and having the logo or the name. Yes, this has been going on in the fishing industry already. Ex- Daiwa/Shimano, Chevy/Ford and super proud Ranger owners to name a few. But with the youngsters, it is being taken to a whole nother level with this Googan stuff.
At one of my last ever high school tournaments, despite only been fishing for about a year, hadn't made any top finishes, or won anything meaningful, this young teenage kid was trying to talk trash to me because he apparently owns every single Googan bait on the market. And in his mind, that makes him a superior angler to everyone else because he has paid for all these baits and is a major Googan fan boy.
There are a lot more kids just like this on Insta and Snapchat that think they are the hot stuff because they caught a 4 lber at a farm pond on a Googan bait. It is really getting out of hand. And it is kind of unfortunate because the lures themselves don't look bad, but the name is making people go crazy.
Oh yeah, when I got the point where I just couldn't ignore the kid anymore, to shut him up I just showed him the picture of me holding up the AOY trophy that I won from the year prior and walked off.