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Picked up two H20 brand squarebills and two lipless cranks today.  H20 seems to be a proprietary Academy brand of lure.  I have never really fished squarebills or lipless cranks much before but am going to give them a shot.  Many people say they do well in the cold too.  

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Many of the folks on the board, including me, have favorable opinions of the H2O hardbaits.  My 9.5lb LMB PB was caught on an H20 "Rattlin' T" lipless crank.

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the h2o cranks are better than average..I like mine.

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I have a bluegill colored square bill that is one of my #1 producing cranks

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When they are on sale, which is just about most of the time, it would be hard to find a bait any better for the price.

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They're almost the only squarebill I use anymore. They come in great colors, rattling and silent, a few different sizes, the hardware is decent, finish and baits are durable, I just have a hard time throwing many others when I'm just fishing for fun. 

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Can't beat the price.  I don't feel as bad when I lose them! Lots of good fishing colors & they seem to hold up well.

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Great baits, definitely the best house brand baits on the market, imo.  They've come out with some really nice new colors in the last year too.

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Great baits, definitely the best house brand baits on the market, imo.  They've come out with some really nice new colors in the last year too.

I picked up 3 of their new colors last time I was in Academy. Their new bluegill, gold/black back, and a ghost minnow color all looked too good for me to pass up. Gold/black back has already been doing work :)

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20141105_160653_zpsa828d776.jpg

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I use to fish only H2O baits because i only went to Academy. I love them and still use them i like their shallow diving cranks. 

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