Full disclosure: I'm a writer and thus I care about the purpose of words.

In women's fashion, the marketers of women's clothing go to a mode called "Full Goofy" when describing the color of garments. A light blue blouse might be described as "Breeze," as if that conveys any meaning colorwise. It doesn't.

Well, the men who name the colors of fishing lures are just as goofy. All form and zero function. Here are some examples of color names without meaning:

M.M.III

Aarons (sic) Magic

Ehrlers (sic) Edge

Folkestad Special

How about being less cutsey and becoming more informative?

While i can see where you’re coming from, with the advent of the internet you can see a picture of just what it is so descriptive colors like you might find in a mail order catalog aren’t needed anymore. I’m sure you also know that three of those are named by (or after) the anglers who developed them with Roboworm. And since they were successful with them they kept the core concept color and expanded on it (there must be a dozen Aaron’s variations).

But I definitely don’t get how they got to margarita mutiliator (which is the base for MM3).

22 minutes ago, Swamp Girl said:

How about being less cutsey and becoming more informative?

Expensive Piece of Plastic. 😆

Naming things isn’t easy. When I was in the business I had 22 varieties of buck tail jigs. The customers wanted names printed on the packages for easy recognition. They didn’t care what I called them.

I understand their reasoning as on place ordered 1000 at a time.

Let Roboworm have fun.

I use to throw a lot of Kalins Grubs in "Witches Brew" How did they come up with that name? It got bit a lot.

Megabass has hundreds of respect series colors just waiting to be examined.

It’s not just the colors either. What does Neko, wacky, Texas, or Tokyo have to do with a way to rig a bait?

How about all the hyper masculinity in fishing lures? For a sport that's largely catch and release, there are so many over the top names. "Bass Assassin, Bass Mafia, Bass Widow, Smash Tec, Dominator, Warpig... There's this whole under-narrative of power, violence and subjugation that I find incredibly cringy.

22 minutes ago, MontanaBasser said:

How about all the hyper masculinity in fishing lures? For a sport that's largely catch and release, there are so many over the top names. "Bass Assassin, Bass Mafia, Bass Widow, Smash Tec, Dominator, Warpig... There's this whole under-narrative of power, violence and subjugation that I find incredibly cringy.

Outdoor recreation = ManWordSalad to marketing teams. It’s such a childish thing and it exists in all of hunting and fishing.

I’m impressed we haven’t seen “ Patriots new rod line ‘Caliber’ with ‘Tactical Guides’, built with our ‘100% Red Blooded Blanks’ with standout models ‘The Rampage’ and ‘Better Dead than Red’. “

3 hours ago, casts_by_fly said:

While i can see where you’re coming from, with the advent of the internet you can see a picture of just what it is so descriptive colors like you might find in a mail order catalog aren’t needed anymore. I’m sure you also know that three of those are named by (or after) the anglers who developed them with Roboworm. And since they were successful with them they kept the core concept color and expanded on it (there must be a dozen Aaron’s variations).

But I definitely don’t get how they got to margarita mutiliator (which is the base for MM3).

Do you get a text alert when a new thread is made? You are always a first responder, and you look too young to be retired and live here.