Rods: Don't know, don't own too many rigs.

Reels: Same, as rods, but I will probably be purchasing some daiwa advantages.

Line: Sufix and Berkley

Hardbaits: Strike king, strike king, strike king, and rapala.

Plastics: Zoom, strike king, jackall, berkley

Storage: BPS stalker tackle bag (<3<3<3), plano utility boxes.

Rods: Falcon

Reels: Abu Garcia

Line: invizx, powerpro

Hardbait: h2o, xcalibur

Softbait: gene larew, ragetail

Storage: Falcon FTO

Rods: BPS CarbonLite Rods

Reels: Johnny Morris Reels

Lines: Tuf-XP Braid Line

Hardbaits: Strike King

Soft Plastics: BPS, zoom and Yums

Storage: BPS Stalker Bag

Rod: Abu Garcia Veritas

Reel: Revo

Line: Yo-Zuri

Hardbaits: H20, Strike King

Softbaits: Zoom, Berkley

Storage: BPS boat bag, Falcon boxes, Hefty gallon bags 

Rod : All Star

Rod: All Star

Reel : Rick Clunn, and SpiderCast 

Line : Spider Wire

HardBaits: Storm, Ratltraps, Rapala, Stike King, Booyah

Softbaits: Zoom, Wave worms, BPS

Storage: BPS 370 Boxes 

Rod: Carrot Stix

Reel: Abu Revo BC, Shimano Stadic open

Line: Yo-Zuri hybride US

Hardbaits: Lucky Craft, Rapala

Softbaits: ***

Storage: No Preference

Rods: Abu

Reels: BPS PQ

Line: Yo-Zuri, Power Pro, Spiderwire

Hardbaits: Strike King

Softbaits: Strike King, Zoom, Berkley

Storage: BPS, Falcon

Rods- St. Croix.

Reels- Shimnao

Line- Trilene xl & Powerpro

Hard baits- Rat'l traps

Soft baits- too many

Storage- Plano

Rods: Dobyns, Shimano

Reels: Shimano

Line: Yo-Zuri Hybrid, Power Pro, XPS Fluoro

Hard baits: Xcalibur, Megabass, Strike King, Rapala

Soft baits: Rage Tail, Zoom, Reaction Innovations, Gambler

Storage: Plano

rods:abu

reels:abu

line:braid-PP,flouro and mono,berkley

hardbait:rapala

softbait:roboworm

storage:plano

terminal:gamakatsu

Rods:  Abu & St. Croix

Reels:  Abu

Line:  Sufix

Hardbaits:  H20

Softbaits:  GYCB

Storage:  BPS

Rods - N/A

Reels - Abu Garcia

Line - various  berkely, stren and spiderwire

Hardbaits - Strike King, and Lucky Craft

Jigs/spinnerbaits- Strike king and booyah

Softbaits - berkely, some strike king,

Storage - mostly plano

rods: abu, st. croix

reels: abu, quantum, shimano

line: vanish, power pro

hardbaits: rapala, strike king, cotton cordell, spro

softbaits: yum, strike king, zoom, wave worms

Rods-Fenwick and Abu

Reels-Abu

Line-Diawa Samuari braid, Cajun Red or Big Game mono, Seguar or Trilene 100% flouro

Hard baits-Rapalas and Rattletraps

Soft baits-Yum 

Storage- Anywhere on the floor of the boat as long as I don't step on it because I normally fish barefoot and hooks hurt when they puncture your skin.

Rods - SHIMANO

Reels - SHIMANO

Line - POWER PRO AND SEGUAR

Hardbaits - LC

Softbaits - GARY YAMAMOTO

Storage - BPS 370

Rods - Powell

Reels -Daiwa(spinning),No preference(baitcasters) 

Line - P-line CXX & Trilene XT(tied)

Hardbaits - H2O academy brand

Softbaits - Gambler & Yum(tied)

Storage - No preference(whatever works)

Rods - BPS JM or Carbonlite

Reels - Okuma

Line - Berkley

Hardbaits - Rapala, Bagley

Softbaits - Zoom, Mister Twister, Berkley, Yum, Roboworm

Storage - Plano and my boat

Spinnerbaits - Chatterbait

Tight Lines

Pa Angler

My favorite lure is the one I caught my last fish on, good chance it's still on the rod.

This weeks favorites, silver 1 oz spoon, Redbone 7'6" 8/17 rod, stradic 4000 15# braid.......44" cuda

Blaze popper, Redbone 7' 8/17 rod, supreme 30, 10# braid............. apx. 9 or 10# LMB

Rods: BPS

Reels: BPS

Lines: BPS

Hardbaits: BPS

Soft Plastics: BPS,

Storage: BPS

My only favorite brand is Shimano reels

Logically, how can the vast majority of us really have favorites.  I'm sure most of us haven't come close to trying every brand that is out there.  Maybe someone like Raul has come close.  Essentially, we just provide what we use that we like as our favorites. 

This is the equipment I use right now that I like the most.  (Subject to change every few months.  )

Rods - G.loomis

Reels - Shimano

Line - Sufix Performance Braid, Seaguar InVizx fluorocarbon, Yo Zuri Hybrid copolymer, Sufix Elite Nylon Monofilament

Hardbaits - Lucky Craft, Rapala, Bomber, Bagley

Jigs - GMAN

Spinnerbaits - Booyah and Strike King

Softbaits - Strike King Rage Tail

Storage - Any bag on sale from Cabela's that meets my requirements.

Sure you can have favorites just like you can absolutely hate for product or company.  I will never touch Quantum. I wont buy Rapala unless its 50% off at Dicks. I would never buy a Carrot Stick. From the list so far Im suprised the Revo has made such an inroad toward this boards beloved shimano. Even more suprised theres hardly a mention of Daiwa.

Rods-Shimano,Powell

Reel-Shimano,Abu Garcia

Line-Sunline Fluorocarbon, Power Pro Braid

Soft Plastics-Net Bait Paca Craw, Jackall (Green Pumpkin)

Jigs-Franklin, Davis (Black & Brown, Black & Blue, Peacock)

Hard Bait-Lucky Craft

Terminal-Gamakatsu,True Tungsten

Fishing gear is made to catch fisherman...NOT fish

Rods- St. Croix

Reels- BPS Pro Qualifier

Line- PowerPro and Berkley

Hardbaits- Lucky Craft and Strike King

Softbaits- Yum and Ragetails

Storage- Plano bags and boxes