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BPS tough on Shimano

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This is on the back of the Spring Fishing Classic flyer.   Our local BPS will not accept Shimano as trade, and will not give any discounts on Shimano for sale.  Shimano seems to be left completely out of the flyer.  All other brands are represented.    Whatever Shimano's posiiton is, they are undoubted loosing out on more than a few sales.

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ya what gives the youth are shimanos money in the bank.15 20 30 yrs from now .I think now is when all companys better do what they can to sell .Shimano is a great company and make nice reels but they cannot survive just on heresay and reviews

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I didn't post this because I think Shimano is doing anything wrong.  They make an outstanding product and I'm sure they are involved in charities themselves.  But the wording suggests they aren't involved in charity.  In other words, it looks more like critism than information.  I think it could have, and should have, been worded differently.

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I didn't post this because I think Shimano is doing anything wrong. They make an outstanding product and I'm sure they are involved in charities themselves. But the wording suggests they aren't involved in charity. In other words, it looks more like critism than information. I think it could have, and should have, been worded differently.

I agree. I imagine along with every other company / person in the US, Shimano is being hit hard. However, this stimulus package will save the world and we will have nothing to worry about! I will still buy Shimano.

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Shimano is a great company and make nice reels but they cannot survive just on heresay and reviews

Why the heck not?

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I See it as BPS merely covering their butts in case a bunch of folks show up wanting Shimano products as part of their trade in deal.  It does state they are opting not to be a part of the youth program, not charities in general.  

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Something happened somewhere along the line between Shimano and BPS.

Money?  Feelings hurt?  Sour words exchanged?  

Who knows.

We all lose but we will survive.

Shimano still makes excellent products and I doubt this will hurt them.  

I also doubt that BPS will be financially injured by the situation.

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If I'm not mistaken, Shimano did the same thing last year.

Falcon

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If I'm not mistaken, Shimano did the same thing last year.

Falcon

Last three years.  And given the attitude of BPS, I can't say that I blame them.

Nothing I hate more than people/organizations who attempt to curry favor by involving children.

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10-4 on the kiddie angle

SheManO seems no different than a lot of the upscale manufactures of Rods and Reels; You rarely see any of the "better" products on sale, unless they are coming out with new models. They all seem to know their market, and set a price and keep them there.

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If Daiwa can do it why not Shimano.  Looks like a great chance to get that Steez you've always wanted at a discount!

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if shimano will nto support the youth program ...

then I will no longer support shimano

Why should Shimano be forced to participate in BPS's youth program? What if they feel that they can get a better impact by supporting youth activities through their own channels?

BPS is just ticked that Shimano won't participate in the reel trade in program. I see this as a black mark against BPS and not against Shimano.

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This has nothing to do with kids.  What youth program needs thousands of marginal old reels?  This is about BPS's sales and Shimano's pricing structure.  Daiwa and Quantum come out the winners in the fight.

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I would bet money that BPS forces the MFR's to eat the sale prices while BPS gets all the publicity. I'm thinking that the kid angle equates to a loose form of publicity blackmail to force participation.

If BPS was REALLY about the kids or the program, they would accept a smaller profit on Shimano reels and offer them at a discount as part of this program.

But the real truth (pun intended) is more likely that with Shimano not in it, the BPS branded reel sales probably quadruple!!

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But the real truth (pun intended) is more likely that with Shimano not in it, the BPS branded reel sales probably quadruple!!

;)

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I just read the flyer and am surprised at how little the discount is. I don't own any old reels worth less than the discount I'd get... so if I'm going to lose money, I'll just make a charitable donation (also tax deductible) to a youth organization of my choice.

So the moral of this BPS marketing scheme is to sell your used reels in the BassResource.com flea market, apply proceeds to new reel of your choice at another retailer and then volunteer for a C.A.S.T. event and you will have done much better for the kids and yourself.   ;)

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I read this on my catalog and was shocked. It sounds like BPS is more upset that shimano.

I think that the shimano guys should all write a letter to BPS. Belive me it works. Look at the idiot in England writing about the food he was served on a plane :P

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Btech, I don't think it works that way.  BPS is probably Shimano's largest customer.  IMO, BPS is trying to do a Sam Wall to them using their size to leverage lower prices which puts them at an advantage over their competitors.

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I just read the flyer and am surprised at how little the discount is. I don't own any old reels worth less than the discount I'd get... so if I'm going to lose money, I'll just make a charitable donation (also tax deductible) to a youth organization of my choice.

So the moral of this BPS marketing scheme is to sell your used reels in the BassResource.com flea market, apply proceeds to new reel of your choice at another retailer and then volunteer for a C.A.S.T. event and you will have done much better for the kids and yourself. ;)

This is the answer in a nutshell. Or donate them to kids and others in your area who may want to go fishing.  Find a kid without a dad that needs a mentor, there are a lot of hands on ways for you fellas to get those reels into the hands of folks who will do the right thing with them.

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February 19, 2009

Shimano Joins Anglers' Legacy

Shimano Joins Anglers' Legacy to Encourage Participation in Fishing and Boating

'Ultimate Hook Up' Contest to Award Prize Packages and Encourage Visitors to 'Take the Pledge'

ALEXANDRIA, VA (February 18, 2009) Shimano is kicking off a national Anglers' Legacy Pledge drive this month, the Recreational Boating & Fishing Foundation (RBFF) announced today. In an effort that will run throughout 2009, Shimano is encouraging anglers nationwide to "Take the Pledge," a promise to introduce at least one new person to fishing. With a goal of recruiting 10,000 new Anglers' Legacy Ambassadors, Shimano's Pledge drive will coincide with the release of the new Voltaeus rod series. Each Voltaeus rod will carry an Anglers' Legacy hang tag a first among major rod and reel manufacturers.

Shimano will also encourage new rod owners to take the Anglers' Legacy Pledge as part of its Voltaeus 'Ultimate Hook-Up' contest. Those who enter the contest at www.voltaeus.com are eligible to win prizes including an 18 foot Skeeter boat with trailer and Yamaha outboard, 2009 Toyota Tundra truck, $250 Shimano Gift Card, $2,500 shopping spree and NASCAR race tickets. Additionally, new Ambassadors will be automatically entered into monthly drawings to receive a Shimano Voltaeus Rod/Reel combo, complete with Sufix line and a pack of TriggerX lures. The contest will be promoted nationwide through online and print advertisements, and during spring fishing events at Shimano dealers.

"Shimano's customer base is a natural fit for the Anglers' Legacy message and we are excited that they will be encouraging boaters and anglers to sign on," said RBFF President & CEO Frank Peterson. "Anglers' Legacy has signed up more than 90,000 Ambassadors nationwide. This means the program may have already generated $23 million for the boating and fishing industries and more than 150,000 new fishing licenses for states, supporting critical conservation efforts."

"Shimano is proud to support Anglers' Legacy," added Shimano Marketing Manager Cody Herman. "We look forward to introducing thousands of newcomers to fishing during the coming months. The Voltaeus rod series is ideal for promoting Anglers' Legacy since it is versatile for both the avid angler as well as a new angler being introduced to the sport."

Anglers' Legacy, a program aimed at increasing first-time fishing and boating experiences, has signed on more than 90,000 Ambassadors nationwide since its *** in May 2006. Based on a recent RBFF survey, Ambassadors purchase approximately $140 in fishing tackle and equipment, $153 in boating supplies and accessories, and more than three fishing licenses which support critical fish and wildlife management efforts through the Sport Fish Restoration Program.

About Shimano

Shimano American Corporation, the U.S.-based subsidiary of Shimano, Inc., is a multi-national manufacturer of bicycle components and fishing tackle with operations in Irvine, Calif., Grand Junction, Colo., Woodland, Wash., Louisville, Colo., Peterborough, Ontario, and Kirchzarten, Germany. A long-time supporter of the Recreational Boating & Fishing Foundation - including being named RBFF 'Manufacturer of the Year' in 2005 for its use of RBFF marketing materials in support of the industry's national outreach efforts - Shimano is known among anglers for the technology and innovation it brings to fishing tackle.

About RBFF

RBFF is a nonprofit organization established in 1998 to increase public awareness and appreciation of the need to protect, conserve and restore the nation's aquatic natural resources. RBFF helps to increase participation in recreational angling and boating through national outreach programs including the Take Me Fishing campaign and Anglers' Legacy.

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Btech, I don't think it works that way. BPS is probably Shimano's largest customer. IMO, BPS is trying to do a Sam Wall to them using their size to leverage lower prices which puts them at an advantage over their competitors.

Given the selection of Shimano reels I've seen on the BPS shelves in Atlanta, Charlotte and Sevierville, BPS isn't selling many Shimano reels.

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