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brand loyalty and the purchase decision

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this was recently posted at tackletog: http://tackletog.com/news/2009/12/11/what-factors-influence-anglers-purchasing-decisions/

What factors influence anglers' purchase decisions?

Brand loyalty      

51.60%

Magazine advertisement      

11.80%

Another experienced angler      

52.70%

TV commercials      

6.30%

Other      

24.90%

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I am not sure how these results were achieved, but I would think your results should add up to 100%.

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it doesn't need to add up to 100% if more than one option was chosen.

:;)

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it doesn't need to add up to 100% if more than one option was chosen.

:;)

I assume that was how the research was driven, but I would like to see what "most" drives fisherman to buy what they do, which would only take into account one opinion (and produce a 100% total).

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it doesn't need to add up to 100% if more than one option was chosen.

:;)

I assume that was how the research was driven, but I would like to see what "most" drives fisherman to buy what they do, which would only take into account one opinion (and produce a 100% total).

Then by looking at the results, the highest percentage would probably be the "most".   Which would be from another experienced angler.  That's just how I would interpret it.  I would say these results are fairly accurate as well...

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TV commercials      

6.30%

I wonder how many fisherman who own the Wave Spin Reels and Pocket Fisherman marked this category?

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I've never really been partial to any brand. I am not sponsored so have no brand loyalty that way. If it is a high quality product and gets the job done for what I am looking to spend. I will purchase it,

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I've never really been partial to any brand. I am not sponsored so have no brand loyalty that way. If it is a high quality product and gets the job done for what I am looking to spend. I will purchase it,

X2.

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i only brought this up because i see so much brand loving/hating here. i doubt that many of the recommendations here are based on what is truly in the best interest of the asker.

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"What is the best" question starts many debates that sometimes get out of hand.

A lot of people are very opinionated about their equipment.

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Well you can see why companies take care of and like pro-staff. I can't believe 52% of purchases are based on advice from "more experienced" or who they think are better fishermen than they are. How dumb are people?

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I do listen to other people's advise..(ie...bass resource forum)  but when it comes down to it. I agree with JM, what get me the most for the money  can spend.

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Just because someone buys fishing gear does not make them an angler (just like me buying golf clubs....)

So who participated in the poll ? How many times have you been at Dick's, Gander Mtn., Academy, etc. and have seen someone totally lost in the fishing section. If you offered them help or advice, they are one of the 52%.

If the poll was taken on a site like this where the majority are experienced anglers, the results would be drastically different.   

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A lot of people are very opinionated about their equipment.

Ain't that the truth!

Obviously, I'm part of the "brand loyal" crowd.

;)

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i only brought this up because i see so much brand loving/hating here. i doubt that many of the recommendations here are based on what is truly in the best interest of the asker.

Wrong.

Being opinionated can give you very specific advice on a variety of gear.

So some of the answers are:

G. Loomis, St. Croix, Yo-Zuri, Gamakatsu,

MegaStrike, KVD Line & Lure Conditioner,

Rage Tail and Shimano.

Now, what's the question?

;D ;D ;D

:;)

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RW you should copy that answer and keep it on a clip board. Just about covers it. 8-)

I think brand loyalty makes things easier and faster. I have figured out what works, so I don't have to wonder...

I do appreciate opinion also, especially from an experienced angler. I am going to try Yo-Zuri Hybrid line this year, based on RW's and other's opinion of the line. RoLo's writings (and dodgeguy's pictures ;)) have convinced me to give braid another shot this coming year. Owner hooks, Lucky Craft Pointers, wacky rigged Senkos, and many other things I use or will use are as a result of the opinions of others here. If and when I buy a Shimano it will be a Curado e7-RW has convinced me. :-?That is one of the great things about this site, it gives access to the opinions of many good bass fishermen. 8-)

I wonder if I can convince RW to buy a BPS branded reel? ::D

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i only brought this up because i see so much brand loving/hating here. i doubt that many of the recommendations here are based on what is truly in the best interest of the asker.

True, though the best way for an angler to actually know how a reel or rod will work for them is to go out and use one for a day on the lake.  Not always practical.

Most of the major brands along with the labeled stuff will work for the vast majority of anglers.  Then it comes down to minor nuances of each type of equipment and what would work best for a given angler.

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I guess I'm one of those "Dumb" people... ::D

I rely on peoples opinion of a product if in fact they have used that product, I have asked for opinons of folks here, not nessesarly better anglers. Brand has littler to do my purchases, unless it's a Shimano.. ;)

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I guess I'm dumb too.  If they specifically relate to what I'm asking about a certain product, and I trust them, then its a go.

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Well you can see why companies take care of and like pro-staff. I can't believe 52% of purchases are based on advice from "more experienced" or who they think are better fishermen than they are. How dumb are people?

i LOL at this. sort of a slap in the face to posters who ask for gear advise.

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I think you are going to see a lot more of the influence of more experienced anglers as the O-conomy gets worse.  People don't have as much discretionary income and those without jobs have even less. 

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The value of advice depends on who is sharing

their experience. Examples here on the forum

would be: Catt and CJ, fishing structure; Fourbizz,

Mattlures, Fish_Chris, Randal, swimbaits; The Reel

Mechanic, Bantam1, J Francho, reel maintenance;

RoLo, mapping; Long Mike, spelling and punctuation :;);

Chris, crankbaits; Joe S, jigs: etc, etc, etc...

(I know I left a lot of guys out, but not intentionally)

So, my point is obvious...We have members whose

advice should be revered...Period. When this is applied to

fishing gear, some guys (Raul) know "a little more" than

others. My advice, especially for those just starting, is

to pay attention to those "in the know". Over the long

run you will have better equipment and tackle at any

given pricing point. I think this will make you a better

fisherman, too.

-Kent

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True, though the best way for an angler to actually know how a reel or rod will work for them is to go out and use one for a day on the lake.

fishing with equipment for a whole day does give a pretty good idea of how well something works or doesn't work but even that isn't enough sometimes. i've had stuff that, after one day, i thought was great but then after 3-4 more outings, i discovered some things i really didn't like. i've also had stuff that didn't impress me greatly initially but, over time, proved to be truly outstanding.

I guess I'm one of those "Dumb" people... :;)

I rely on peoples opinion of a product if in fact they have used that product, I have asked for opinons of folks here, not nessesarly better anglers.

there's nothing wrong with taking recommendations from other anglers as long as you know where they're coming from. try to look past the emotion and make sure the advice you're getting is truly objective.

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I've asked for gear advice on this site before. I have gotten a lot of good responses and take those responses and "advice"(opinions really) to the store and apply them to what I am buying. Most of the time, I won't follow exactly what someone has offered as advice, but purchase something similar within my budget (being a broke college student doesn't help matters when your hobbies include hunting and fishing).

Overall, I feel that brand doesn't matter as much as quality.

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