What is yours?  I'd say mine is a LC Gunfish.

For me it's the Super Spook Jr. in Black Shore Shad.

Megabass giant dog or pop X's, size depending on conditions. Also strike king sexy dog is productive..

Bone colored Pop R. But the Whopper Plopper is a close 2nd. 

 

Mike

Lunker Lure .

Gambler Cane Toad.  I tried it late last year, and loved it.  Can't wait to use it more this summer.

Spro glide65 in pumpkinseed, black on black cavitron buzzbait.

x2 on the Black/Black Cavitron...my new favorite after using it a lot this summer.
But my long-standing traditional favorite is a chrome heddon torpedo (actually prefer the 1/4oz tiny torpedo)

Megabass PopMax

 

White River2Sea Rover.

Live Target frog

Firetiger colored Skitter Pop

Megabass Pop X

Depends when and where, but a frog is always tied on. Spook and buzz are right there too

I have wore out a dozen or so original Lunker Lures . Use them until the blade wears through . They are at their best right before the end . 

Frog, then a frog, and then a frog again, and when that isn't working, I throw a frog. Yes even in open water. I can't remember the last time I used a treble hooked spook type or pop-r style lure..........In fact I sold all my spooks/poppers.

Walking baits (several), bulged SB's, buzzbaits (a couple sizes), and a waker are my primary GoTo's. When I use them depends on conditions. I also use various slop baits, SS cranks, floating Rapala, and the Jitterbug. 

 

I like the Jitterbug, it´s not the most productive nor it works in every condition, it´s simply the one Iike.

Has to be a Pop-R.

Crazy Shad by Cotton Cordell.

Last summer it was the Chug'n Spook, Jr in frog pattern with the Booyah Pad Crasher coming in a close second. I had decent luck on the Pop R in late spring and Chug Bug in early summer.

gunfish95/academy pistol minnow and for poppers. Rebel popr/Excalibur Zell pop. 

Love my Spit'n Image for shear fun and numbers

Skitter Walk

Almost need to distinguish between soft body and hard body. I like the MB Xpod for hardbaits. The lip allows me to adjust it for what type of action/presentation you need. For soft body a hollow body frog is nice but I am one of the few people that really like the Yum Money Hound.

I have an old unidentified black and herringbone popper that is my standby, but Live Target Field Mouse Ribbit Frogs are awesome too.