18 minutes ago, HawkeyeSmallie said:

I can’t imagine what stupid company came up with this. Dumb.

Looks like marijuana, named after marijuana, seems entertaining enough to me.

 

@Swamp Girl a wordsmith not enjoying colorful descriptors?  You might or not enjoy this podcast....

 

 

 

scott

1 hour ago, BASS302 said:

 

Clear Lake Hitch are a subspecies of hitch.  Hitch are native to California.  I would argue that it is a precise color description.  However, I agree with you that many color descriptions do not help.  "Silver" would be better.  

 

 

 

Thanks for the info, but it still doesn't pass the clarity test...unless you're familiar with Hitch. I know words and places many people don't know, but I don't use them because I was paid to communicate, not confuse. 

 

4 minutes ago, softwateronly said:

@Swamp Girl a wordsmith not enjoying colorful descriptors? 

 

Oh, I love language, but a writer should wrangle words, not let them run willy-nilly. A writer's best friend should be the delete key.

 

Your video reminds me of the Gaia hypothesis, which posits that the Earth functions as an organism. 

The rest of us that enjoy a Chablis from a box, now know not to invite casts_by_fly to girls night.

 

Lure colors... takes a year or so of "huh?" To get it figured out. 

Edited July 26, 2025Jul 26 by webertime
Had to spell the person I'm teasing name right.

I'm another semi-dissenter.  I think Hitch, Ayu, and Sexy mean pretty precise colors.  Moreso than just naming them silver or white or chartreuse, etc.  Not suggesting that the bass necessarily discern subtle differences in lure colors, but lots of fisherman put a lot of stock in minute differences in colors, and those particular words have meaning to many....not just cool sounding random adjectives. 

6 hours ago, Kirtley Howe said:

My brother-in-law is blue-green color blind. 

My brother-in-law is also color blind.  When bait shopping, I actually envy him and his total lack of angst over choosing lure colors.

Well, the more colors you create, the more names you have to think up. And the more colors you have that are similar in hue (e.g., shades of "green"), the harder it is to come up with clearly descriptive names that don't get confused.  So giving them distinctive names that can be told apart becomes more important for sales than having a descriptive name. 

 

(And yes, "California 420" is a marijuana reference.) 

1 hour ago, MIbassyaker said:

Well, the more colors you create, the more names you have to think up. And the more colors you have that are similar in hue (e.g., shades of "green"), the harder it is to come up with clearly descriptive names that don't get confused.  So giving them distinctive names that can be told apart becomes more important for sales than having a descriptive name. 

 

(And yes, "California 420" is a marijuana reference.) 

How’d you manage to crack that code?? 😁

12 minutes ago, woolleyfooley said:

How’d you manage to crack that code?? 😁

2 hours ago, HawkeyeSmallie said:

I can’t imagine what stupid company came up with this. Dumb.

reaction innovations was the first company i saw that had that colour. they had worse colour names. 

Okay, for those of you who argue that there's rhyme and reason to the bait color names, without googling these color names, describe them:

 

GP Stain Reaction

 

Gerbera

 

GP Crack Spawn

 

GP Baby Kingyo

 

MG Wakasagi 2

 

 

I don't care what they call them, but my worms have to be some shade of purple.

You can just use Yamamoto colors, 176, 262, 330 are some really great colors for me.

And yet, those colors caught your attention.  If those in marketing wrote to satisfy the editorial sensitivities you describe, they would soon be unemployed.

And why do you assume it’s only “boys” who develop names of lure colors?

2 hours ago, Swamp Girl said:

 

 

MG Wakasagi 2

 

 

Well, this is another species of Japanese fish (as is Kingyo...Goldfish). Silver/white, usually a darker back and often pink/purple hints for Wakasagi

 

Do you also take offense to lure colors with the name "Shad" or "Bluegill" in them?  These are actual fish species they are trying to emulate.

I wanted to see what "California 420” looks like and across all brands California 420 is Green Pumpkin w/ red flake. 

18 minutes ago, MontanaBasser said:

I wanted to see what "California 420” looks like and across all brands California 420 is Green Pumpkin w/ red flake. 

But it's a laminate, isn't it? 

8 hours ago, OldManLure said:

editorial sensitivities

 

Play nice.

 

8 hours ago, OldManLure said:

those colors caught your attention.

 

Only because they conveyed nothing to me, much like io6d-+ might capture your attention.

 

8 hours ago, OldManLure said:

And why do you assume it’s only “boys” who develop names of lure colors?

 

<Sigh>

 

8 hours ago, RRocket said:

Do you also take offense to lure colors with the name "Shad" or "Bluegill" in them?

 

I'm not offended. I don't have enough skin in the game to be offended. Disappointed is a better descriptor. 20 years ago, when women's clothing manufacturer used "adjectives (sic)" like wind to "describe" the color of a t-shirt, I was also disappointed. Same with the Sherwin-Williams color of my living room wall: Guesthouse. "Guesthouse" lugs no meaning. It's a slacker. It's also manipulative as rich people have guest houses. So, it tugs at the desire to be rich.

 

Language matters. It's what binds us. Precision comes from caring for clarity. Imprecision is the son of sloth.

 

For example, Collins dictionary lists 59 words for shades of red. 59. And that's just one color. Why then choose "wish" to describe a variant of red?

 

I would further argue that "California 420" and "MG Wakasagi 2" are also manipulative, that the former might trigger a purchase by a pot user and the latter might trigger a purchase largely because a Japanese man tied the world record.

 

Arguing with you guys is forcing me to clarify why I'm irked. I assume most of you watched "Mad Men," where ad men made a lot of men manipulating consumers. They obfuscated and lied for profit. Instead of simply describing what an item would/could do, they suggested that purchasing it would make them cooler, more popular, etc. I see some of that in the names of colors and being aware of it gives me a measure of immunity.

 

I like @king fisher's approach. Purple works for him. A lure maker can call their purple soft plastic lure whatever they want, but as long as it's purple, he'll buy it. 

 

 

Maybe we should switch to a more exact color identification system like Pantone.  So instead of June Bug it would be PANTONE 18-3224.  

 

You can buy a Pantone color guide for about $200 and everyone would be happy. 😆

I guess I just don't understand why calling a bait color a proper fish name that's easily associated with that species natural color (Wakasagi, Ayu, Shad, Perch, Goby, etc) is misleading or hard to understand.

 

I do understand the disdain for the others though, since there's no color frame of reference for "California 420"  or "309" and the like.

 

Despite all of this...are there any color names that make you chuckle? I always thought "Margarita Mutilator" was silly. LOL 😆

20 minutes ago, RRocket said:

I guess I just don't understand why calling a bait color a proper fish name that's easily associated with that species natural color (Wakasagi, Ayu, Shad, Perch, Goby, etc) is misleading or hard to understand.

 

I never quibbled about Shad, Perch, and Goby. Given that MegaBass is a Japanese company, Wakasagi works for that market, but how did you know that the Wakasagi "is a commercial food fish native to the lakes and estuaries of northern Honshu and Hokkaido, Japan, Korea, and Sakhalin, Khabarovsk Krai, and Primorsky Krai, Russia?" Did you enter this discussion with this knowledge or did you Google it? If it's the former, that's impressive. If it's the latter, you proved my point.

 

23 minutes ago, RRocket said:

Despite all of this...are there any color names that make you chuckle? I always thought "Margarita Mutilator" was silly.

 

I'm sure there are some cute ones, but I shop like @king fisher; I look for green or purple or silver or gold. Speaking of colors, I can't wait to go fish some deep weed patches tomorrow morning. I'll be chucking green and blue wacky worms, or, if you prefer, Green Pumpkin Sweet Soiree and Junebug Hoedown Buckleberry. 

 

35 minutes ago, Tennessee Boy said:

You can buy a Pantone color guide for about $200 and everyone would be happy. 😆

 

Deal!

36 minutes ago, Swamp Girl said:

 

I never quibbled about Shad, Perch, and Goby. Given that MegaBass is a Japanese company, Wakasagi works for that market, but how did you know that the Wakasagi "is a commercial food fish native to the lakes and estuaries of northern Honshu and Hokkaido, Japan, Korea, and Sakhalin, Khabarovsk Krai, and Primorsky Krai, Russia?" Did you enter this discussion with this knowledge or did you Google it? If it's the former, that's impressive. If it's the latter, you proved my point.

 

 

I'm sure there are some cute ones, but I shop like @king fisher; I look for green or purple or silver or gold. Speaking of colors, I can't wait to go fish some deep weed patches tomorrow morning. I'll be chucking green and blue wacky worms, or, if you prefer, Green Pumpkin Sweet Soiree and Junebug Hoedown Buckleberry. 

 

 

Deal!

I'm a JDM tackle and fishing fan, so I learned some of the native bait fishes and their basic colors in an effort to understand what they were throwing to "match the hatch" there.

 

And I wouldn't expect JDM bait makers to change the name of a real fish colour just to suit the US market...any more than a US manufacturer changing a bait fish name (Perch, Shad, etc) for a non-US market.

 

 

5 minutes ago, RRocket said:

I'm a JDM tackle and fishing fan, so I learned some of the native bait fishes and their basic colors in an effort to understand what they were throwing to "match the hatch" there.

 

Cool!

 

5 minutes ago, RRocket said:

And I wouldn't expect JDM bait makers to change the name of a real fish colour just to suit the US market...any more than a US manufacturer changing a bait fish name (Perch, Shad, etc) for a non-US market.

 

I understand this to a degree, but if I speak both Japanese and English, I'm not going to speak to an English-speaking audience in Japanese. However, I overall concede your point. 

4 minutes ago, RRocket said:

And I wouldn't expect JDM bait makers to change the name of a real fish colour just to suit the US market...any more than a US manufacturer changing a bait fish name (Perch, Shad, etc) for a non-US market.

Once again I think a more precise and scientific name would solve the problem.  Let's just use the latin scientific name of the species which are used by scientist worldwide.

 

So Shad would become - Dorosoma Petenense

 

and for Sexy Shad we would add the closest latin word for sexy-

 

Voluptuosus Dorosoma Petenense

 

This is much simpler.  😆

 

21 minutes ago, Swamp Girl said:

 

Cool!

 

 

I understand this to a degree, but if I speak both Japanese and English, I'm not going to speak to an English-speaking audience in Japanese. However, I overall concede your point. 

Many also have a numbering system.  Unless you can read Japanese, you won't see "Ayu". You'll see TW123 on the package from OSP.

 

 

 

28 minutes ago, RRocket said:

Many also have a numbering system.  

The Yamamomo numbering system works for me.

I'll do a 9-10-297 just about anytime.

9S-10-967 on a sunny day.

And 9S-10-955 is my go to for overcast deals.

Simple right ?

😎

A-Jay

46 minutes ago, Tennessee Boy said:

Let's just use the latin scientific name of the species which are used by scientist worldwide.

Aside from having an interest in taxonomy, I started doing this a couple years ago to help cut down on confusion.